However, the company is also coming out with a shopping campaign later this year.Īgain, not awesome, not terrible, and fairly accurate. Google: This is just a simple rebrand and making clear which of its products are automated. Human: Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign. Meta rebrands automated ad products, shopping campaigns coming soon But the input/output theory wouldn’t explain the UK mention. The median salary issue is a “bigger context” issue that’s understandable – it can only output a summary based on what the author (me) has input. So this one is a failure on Google’s part. Also, my article didn’t mention the UK, so I have no idea where it pulled that from. The survey itself didn’t look at only the median salaries. This was easily the worst summary by Google. It was based on responses from 715 respondents. Google: This survey looked at the median salaries for PPC specialists in the U.S. Human: This data will help give you some bargaining power, whether you’re negotiating salary for a new role or seeking a raise from your employer.
PPC salaries: How much in-house and agency search marketers make in 2022 It’s long and feels a bit repetitive (e.g., using the word “time” twice). Twitter has been working on a DM search feature for some time, and now you can search your inbox by keywords. Human: Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords. Twitter adds keyword search to Direct Messages Also, it’s interesting that Google somehow determined this was a “big deal” because the words “big deal” never appear within the text. This is probably the strongest summary of the bunch – the most “human” sounding. TikTok is testing search ads, and it’s a big opportunity for brands to attract qualified traffic. TikTok search ads could help attract qualified traffic (and get valuable keyword data). Human: Many brands already know TikTok drives sales. Swap “Learn” for “This article is about” and you’ve got a serviceable meta description. Google’s is slightly long – and I’m not personally a fan of starting any meta description with “this article”. It’s important to know what Facebook considers watchbait and what you should do to avoid it.
#Search gogle docs how to#
Google: This article is about how to avoid watchbait in your videos. Learn how to avoid what Facebook considers watchbait.
Human: These tactics will result in fewer recommendations, less views and limited ranking. Here are the summaries Google Docs suggested for my articles:įacebook warns publishers to avoid ‘watchbait’ tactics I’m sure you already have seen Google’s intelligence at work in Gmail, offering responses to an email or suggesting how you should finish a sentence as you’re writing it. It’s by no means 100% perfect – but it’s at a level you’d expect from Google. In short, Google Docs is surprisingly good at generating summaries. I was curious to see how good Google Docs is at generating summaries, so I looked at my five most recent articles. This was interesting news because if there’s one thing I know from editing for 20+ years, it’s that people – even some great content writers – have a hard time condensing 1,000+ words into one or two short sentences or ideas that are optimized for search and act as a teaser to entice clicks (without giving away everything). You can choose to use the summary if it looks good to you, or you can edit the summary to be more to your liking. In short, based on the text of your document, Google will suggest a summary for you.
Google explains the technology behind how it works in this blog post if you want to dive into the natural language understanding (NLU) and natural language generation (NLG) of it all. Earlier this year, Google Docs started automatically generating content summaries for Google Workspace business customers. Read on to learn the “shocking” truth.Īuto-generating content summaries. You can’t tell, can you? That’s how far machine learning has come. Was the meta description for this article written by Google? Or a human editor at Search Engine Land?
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